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800+ interior designers subscriptions acquired in just 1 year
from Maharashtra, Gujarat, and Madhya Pradesh in only 150 days

Just Interior Solutions is a leading interior designing company based in India. The company offers a wide range of interior designing solutions to its clients, including residential, commercial, and hospitality interior designing services. In 2022, the company launched a marketing campaign to acquire 800+ interior designers subscriptions from Maharashtra, Gujarat, and Madhya Pradesh in only 365 days. The campaign was targeted towards interior designers, and it aimed to promote the company's services and build brand awareness. This case study provides an overview of the marketing campaign and its results.

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Just Interior Solutions is an interior designing firm that specializes in offering unique and innovative interior designs to its clients. They wanted to expand their reach and target interior designers in Maharashtra, Gujarat, and Madhya Pradesh to increase their subscriber base.

Challenges

  • Limited Budget: The client had a limited budget for their marketing campaign, and they needed to ensure maximum ROI.

  • Intense competition: The interior designing market is highly competitive, and there are several well-established players in the industry.

  • Niche Audience: The target audience of interior designers is a niche group, and it was challenging to reach them effectively.

Strategy

  • Thorough analysis of target audience and competition conducted.

  • Identified homemakers in PCMC, Pune as target audience.

  • Position Shambhala Homes as offering high-quality, functional and stylish modular kitchens.

  • Strategy to meet customer needs for both functionality and aesthetics.

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The following strategies were employed:

Influencer Marketing: Just Interior Solutions partnered with popular interior design bloggers and social media influencers to showcase their products and services. They used Instagram, Facebook, and Twitter to promote their brand, and the influencers helped to reach their target audience effectively.

 

Email Marketing: The client used email marketing campaigns to send newsletters, promotions, and updates to their subscribers. They also offered exclusive discounts and deals to their subscribers to encourage them to make a purchase.

Content Marketing: Just Interior Solutions created valuable content in the form of blogs, videos, and infographics to showcase their expertise in the industry. They focused on providing tips and ideas for interior design projects, which helped to attract and engage their target audience.

Social Media Advertising: The client used targeted social media ads on platforms such as Facebook and Instagram to reach their target audience. They used demographic and interest-based targeting to ensure that their ads were seen by the right people.

Result

  • Just Interior Solutions gained 800+ new subscribers for their interior designing services

  • The marketing campaign was executed in Maharashtra, Gujarat, and Madhya Pradesh

  • The campaign lasted for 365 days

  • The results exceeded the client's expectations.

Conclusion

  • Just Interior Solutions acquired 800+ interior designers subscriptions successfully.

  • A multi-channel marketing strategy played a crucial role in reaching out to the target audience effectively.

  • The company leveraged various channels like email, social media, and content marketing.

  • This case study highlights the importance of a well-planned and executed multi-channel marketing strategy for business success.

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