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Over 150 Commercial Properties Sold in Just 100 Days!

In a remarkable feat, over 150 commercial properties were sold in Pune within a span of 100 days. The thriving city of Pune has seen a surge in demand for commercial real estate, and this recent development is a testament to its growth potential.

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​Siddhivinayak Groups is a leading real estate developer in Pune, India. The company wanted to sell over 150 commercial properties within 100 days in Pune. The target audience for the properties was the age group of 35-60 years, who were looking to buy or invest in commercial properties with a budget of 75L to 1.5Cr.

Challenge

  • Highly competitive real estate market in Pune. Differentiation and standing out in the market is crucial.

  • Target audience is potential buyers who need to be convinced to choose Siddhivinayak's properties.

  • Need for a cost-effective marketing solution with a good ROI.

  • The campaign needs to be creative and engaging to capture attention and generate leads.

Strategy

  • Conducted research to understand the target audience and their behavior patterns

  • Implemented a comprehensive marketing campaign using digital and traditional techniques

  • Focused on creating awareness, generating leads, and increasing sales

  • Utilized social media, targeted advertising, content creation, events, and data analytics to execute the campaign.

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The following strategies were employed:

  1. Digital Marketing: Team LOTL created a digital marketing strategy that included social media campaigns, search engine optimization (SEO), and search engine marketing (SEM). They used social media platforms such as Facebook, Instagram, and LinkedIn to create a buzz around the properties. SEO and SEM were used to improve the company's online visibility, making it easier for potential buyers to find them on search engines.
     

  2. Traditional Marketing: In addition to digital marketing, Team LOTL also utilized traditional marketing techniques such as print advertisements, brochures, and billboards to create awareness about the properties. These marketing materials were strategically placed in high-traffic areas and targeted publications.
     

  3. Personalized Marketing: Team LOTL also used personalized marketing techniques such as email marketing and direct mail campaigns to reach out to potential buyers. These campaigns were tailored based on the buyer's preferences and budget.

Results

  • 150 commercial properties sold within 100 days

  • 10,000 leads generated from the campaign

  • 50% increase in sales

  • 70% of the total leads generated through digital marketing strategies.

Conclusion

  • Successful collaboration between Siddhivinayak Groups and Team LOTL

  • Marketing campaign helped reach target audience, generate leads and increase sales

  • Demonstrates importance of well-executed marketing strategy

  • Achieved business goals

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