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Shambhala Homes is a leading modular kitchen and furniture provider in Pune, Maharashtra. The company specializes in designing and installing custom-made modular kitchens that cater to the specific needs and preferences of its clients. The company has been in operation for several years, and it has gained a reputation for providing high-quality products and excellent customer service.

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​Shambhala Homes is a Pune-based company that specializes in providing modular kitchen and furniture solutions. They offer a wide range of designs, styles, and materials to suit every budget and taste. Their target audience is homemakers with a budget of 2.5L and above, who wish to upgrade their kitchen to a modular one in PCMC, Pune.

Challenges

  • To Generate revenue of  15 CR in within given time frame

  • Increase market share and establish as a leading provider of modular

  • kitchen solutions in the region Previous marketing strategies did not achieve desired results

  • Challenge to develop effective marketing strategy to achieve sales goal and brand positioning objective.

Strategy

  • Conducted analysis of target audience and competition

  • Identified homemakers in PCMC, Pune as target audience

  • Positioned Shambhala Homes as offering high-quality modular kitchens

  • Emphasized functionality and style as key selling points

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The following strategies were employed:

The first step in the strategy was to redesign Shambhala Homes' website. The website was made more user-friendly, with a focus on the visual appeal of the modular kitchens. The website showcased the different types of modular kitchens that Shambhala Homes offered and highlighted their unique features. The website was optimized for search engines to attract more traffic and increase leads.

 

The next step was to create a strong social media presence for Shambhala Homes. LOTL's team developed a social media strategy that focused on showcasing Shambhala Homes' modular kitchens in a visually appealing manner. The team created engaging content that highlighted the benefits of modular kitchens and how they could transform a traditional kitchen into a modern one. LOTL's team also responded promptly to customer queries and comments, building trust and credibility with potential customers.

 

The third step was to use influencer marketing to increase brand awareness. LOTL's team identified popular homemakers in PCMC, Pune, and partnered with them to showcase Shambhala Homes' modular kitchens. The influencers shared their experiences with Shambhala Homes' modular kitchens and how they transformed their kitchens. This helped to build trust and credibility with the target audience, resulting in an increase in leads.

Result

  • Generated revenue of  1.5 Cr in just 90 days

  • 50% increase in website traffic

  • 30% increase in leads

  • 20% increase in brand awareness and 15% increase in leads through influencer marketing campaign

Conclusion

  • LOTL's strategy helped Shambhala Homes generate revenue of  1.5 Cr in just 90 days

  • The strategy focused on meeting the target audience's needs and wants for high-quality, functional, and stylish modular kitchens

  • Redesigned website, social media, and influencer marketing campaign contributed to increased website traffic, leads, brand awareness, and sales

  • Overall, LOTL's approach proved successful in positioning Shambhala Homes as a leading provider of modular kitchens in Pune.

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